Learnuva catalogue program
Sales & Customer ExcellenceTrust-Based Selling
Trust First. Sales Follow.
LearnuvaLearning designed for application
Sales & Customer ExcellenceTRUST BUILDINGTrust Starter
Program overview
Trust First. Sales Follow.
Trust-Based Selling is an applied sales & customer excellence program designed for sales, service and customer-facing professionals who need to strengthen trust building. It converts the S.T.A.R.S. portfolio architecture into observable workplace practice through realistic decisions, tools, feedback and application. Its promise - Trust First. Sales Follow - is delivered through evidence of performance rather than attendance alone.
Competency mapping
What will look different in performance?
Each outcome connects to behavior, practice and evidence so progress remains visible and reviewable.
Primary competency domain: TRUST BUILDING
Portfolio framework: S.T.A.R.S. - Service, Trust, Adaptability, Relationship, Solution
Target proficiency: Trust Starter
Observable performance emphasis: Authentic Conversations
Future-focused enabler: ethical judgment, digital fluency and evidence-based application appropriate to the role
Detailed learning objectives
From understanding to an applicable decision or tool
Specific objectives guide the curriculum, practice and assessment design.
- 01
Increase repeat business.
- 02
Reduce client churn.
- 03
Build strong relationships & long-term accounts.
- 04
Explain the concepts, standards and decision criteria underpinning building commercial trust.
- 05
Diagnose a realistic challenge related to authentic conversations using relevant evidence and stakeholder context.
- 06
Apply practical tools for ethical sales behavior in a realistic workplace scenario.
- 07
Demonstrate effective judgment and behavior when handling building credibility with clients.
Learning architecture
A connected journey—not a list of topics
Every module adds knowledge, practice and an output that builds on what came before.
Module 1 - Building Commercial Trust
Commercial teams practice building commercial trust within Trust-Based Selling through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 2 - Authentic Conversations
Commercial teams practice authentic conversations within Trust-Based Selling through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 3 - Ethical Sales Behavior
Commercial teams practice ethical sales behavior within Trust-Based Selling through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 4 - Building Credibility With Clients
Commercial teams practice building credibility with clients within Trust-Based Selling through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 5 - Handling Objections Without Pressure
Commercial teams practice handling objections without pressure within Trust-Based Selling through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 6 - Establishing Long-Term Client Loyalty
Commercial teams practice establishing long-term client loyalty within Trust-Based Selling through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Learning methodology
Practice designed for transfer
Customer scenarios, role-plays, call and meeting practice, account planning, feedback and field application. Each learning objective is mapped to an observable behavior, a practice activity and a defined evidence source. Facilitators use structured feedback and learners leave with tools that can be applied immediately.
Who should attend
Target audience
- Sales, service and customer-facing professionals
- Account managers and team leaders
- Commercial enablement and customer-experience teams
Evidence of capability
What is assessed—and what participants leave with
The experience combines performance evidence with practical outputs that remain useful after the program.
- Short pre-learning diagnostic to establish baseline confidence and knowledge
- Scenario-based knowledge checks with feedback
- A observed customer or sales simulation assessed against observable criteria
- Applied output or capstone reviewed with a competency-based rubric
- Post-learning reflection and workplace application commitment
- Customer or account planning tool
- Observed commercial conversation
- Value, service or relationship action plan
- Field-transfer scorecard
- Capstone focused on establishing long-term client loyalty
Program FAQs
What to know before you ask
Can this program be delivered for our organization?+
Yes. Learnuva can configure cases, assignments, role context and delivery pattern around your organization while protecting the core competency outcomes.
Is the program available in Arabic and English?+
Programs can be offered in English, Arabic or bilingually. The confirmed language appears on each approved offering.
How will learning be assessed?+
Assessment may include knowledge checks, observed practice, case decisions, work products, applied assignments and a capstone.
Will I receive a certificate?+
Participants who meet the approved attendance and assessment requirements receive the certificate stated on the program offering. Professional credits appear only when verified.
Your next step
Ask about the program and the right delivery format
Share the audience, context and desired outcome. The Learnuva team will follow up with the right next step.