Learnuva catalogue program
Sales & Customer ExcellenceSolution Selling Architect
Sell Value, Not Price.
LearnuvaLearning designed for application
Sales & Customer ExcellenceSOLUTION-BASED SELLINGSolution Seller
Program overview
Sell Value, Not Price.
Solution Selling Architect is an applied sales & customer excellence program designed for sales, service and customer-facing professionals who need to strengthen solution-based selling. It converts the S.T.A.R.S. portfolio architecture into observable workplace practice through realistic decisions, tools, feedback and application. Its promise - Sell Value, Not Price - is delivered through evidence of performance rather than attendance alone.
Competency mapping
What will look different in performance?
Each outcome connects to behavior, practice and evidence so progress remains visible and reviewable.
Primary competency domain: SOLUTION-BASED SELLING
Portfolio framework: S.T.A.R.S. - Service, Trust, Adaptability, Relationship, Solution
Target proficiency: Solution Seller
Observable performance emphasis: Value-Based Selling
Future-focused enabler: ethical judgment, digital fluency and evidence-based application appropriate to the role
Detailed learning objectives
From understanding to an applicable decision or tool
Specific objectives guide the curriculum, practice and assessment design.
- 01
Apply higher conversion rates in a role-relevant workplace context.
- 02
Increase in average deal size.
- 03
Reduced discounting.
- 04
Apply stronger negotiation skills in a role-relevant workplace context.
- 05
Explain the concepts, standards and decision criteria underpinning discovery & needs analysis.
- 06
Diagnose a realistic challenge related to value-based selling using relevant evidence and stakeholder context.
- 07
Apply practical tools for roi conversations in a realistic workplace scenario.
Learning architecture
A connected journey—not a list of topics
Every module adds knowledge, practice and an output that builds on what came before.
Module 1 - Discovery & Needs Analysis
Commercial teams practice discovery & needs analysis within Solution Selling Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 2 - Value-Based Selling
Commercial teams practice value-based selling within Solution Selling Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 3 - ROI Conversations
Commercial teams practice roi conversations within Solution Selling Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 4 - Negotiation Strategies
Commercial teams practice negotiation strategies within Solution Selling Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 5 - Closing Based on Value
Commercial teams practice closing based on value within Solution Selling Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 6 - Field application challenge
Commercial teams practice field application challenge within Solution Selling Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Learning methodology
Practice designed for transfer
Customer scenarios, role-plays, call and meeting practice, account planning, feedback and field application. Each learning objective is mapped to an observable behavior, a practice activity and a defined evidence source. Facilitators use structured feedback and learners leave with tools that can be applied immediately.
Who should attend
Target audience
- Sales, service and customer-facing professionals
- Account managers and team leaders
- Commercial enablement and customer-experience teams
Evidence of capability
What is assessed—and what participants leave with
The experience combines performance evidence with practical outputs that remain useful after the program.
- Short pre-learning diagnostic to establish baseline confidence and knowledge
- Scenario-based knowledge checks with feedback
- A observed customer or sales simulation assessed against observable criteria
- Applied output or capstone reviewed with a competency-based rubric
- Post-learning reflection and workplace application commitment
- Customer or account planning tool
- Observed commercial conversation
- Value, service or relationship action plan
- Field-transfer scorecard
- Capstone focused on field application challenge
Program FAQs
What to know before you ask
Can this program be delivered for our organization?+
Yes. Learnuva can configure cases, assignments, role context and delivery pattern around your organization while protecting the core competency outcomes.
Is the program available in Arabic and English?+
Programs can be offered in English, Arabic or bilingually. The confirmed language appears on each approved offering.
How will learning be assessed?+
Assessment may include knowledge checks, observed practice, case decisions, work products, applied assignments and a capstone.
Will I receive a certificate?+
Participants who meet the approved attendance and assessment requirements receive the certificate stated on the program offering. Professional credits appear only when verified.
Your next step
Ask about the program and the right delivery format
Share the audience, context and desired outcome. The Learnuva team will follow up with the right next step.