برنامج من كتالوج ليرنوفا
التميز التجاري الدوائيEnterprise Value Builder
Navigate systems. Deliver long-term outcomes.
Learnuvaتعلم مصمم للتطبيق
التميز التجاري الدوائيVALUE™Level 3: Executive
نظرة عامة
Navigate systems. Deliver long-term outcomes.
Enterprise Value Builder is an applied pharmaceutical commercial excellence program designed for key account managers who need to strengthen value™. It converts the P.E.A.R.L.-Rx portfolio architecture into observable workplace practice through realistic decisions, tools, feedback and application. Its promise - Navigate systems. Deliver long-term outcomes - is delivered through evidence of performance rather than attendance alone.
ربط الكفاءات
ما الذي سيظهر بصورة مختلفة في الأداء؟
ترتبط كل نتيجة بسلوك وممارسة ودليل، حتى يكون التقدم واضحًا وقابلًا للمراجعة.
Primary competency domain: VALUE™
Portfolio framework: P.E.A.R.L.-Rx - Presence, Empathy, Adaptability, Resilience, Listening, Regulatory and ethical adherence
Target proficiency: Level 3: Executive
Observable performance emphasis: Stakeholder and influence mapping
Future-focused enabler: ethical judgment, digital fluency and evidence-based application appropriate to the role
نتائج التعلم
من الفهم إلى قرار أو أداة قابلة للتطبيق
أهداف محددة تقود تصميم الوحدات والممارسة والتقييم.
- 01
Explain the concepts, standards and decision criteria underpinning healthcare value and account context.
- 02
Diagnose a realistic challenge related to stakeholder and influence mapping using relevant evidence and stakeholder context.
- 03
Apply practical tools for account needs and opportunity diagnosis in a realistic workplace scenario.
- 04
Demonstrate effective judgment and behavior when handling value propositions and cross-functional alignment.
- 05
Evaluate options, risks and trade-offs connected with complex-case integration, cross-functional influence and performance evidence.
- 06
Design an applied output for advanced field or enterprise capstone and define how success will be reviewed.
هيكل التعلم
رحلة مترابطة وليست موضوعات منفصلة
كل وحدة تضيف معرفة وممارسة ومخرجًا يبني على ما قبلها.
Module 1 - Healthcare value and account context
Participants apply healthcare value and account context within Enterprise Value Builder through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 2 - Stakeholder and influence mapping
Participants apply stakeholder and influence mapping within Enterprise Value Builder through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 3 - Account needs and opportunity diagnosis
Participants apply account needs and opportunity diagnosis within Enterprise Value Builder through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 4 - Value propositions and cross-functional alignment
Participants apply value propositions and cross-functional alignment within Enterprise Value Builder through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 5 - Complex-case integration, cross-functional influence and performance evidence
Participants apply complex-case integration, cross-functional influence and performance evidence within Enterprise Value Builder through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 6 - Advanced field or enterprise capstone
Participants apply advanced field or enterprise capstone within Enterprise Value Builder through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
كيف تتعلم
ممارسة مصممة لنقل التعلم
Healthcare-system cases, compliant field simulations, account and brand work, coaching, CRM-linked assignments and evidence-based performance review. Each learning objective is mapped to an observable behavior, a practice activity and a defined evidence source. Facilitators use structured feedback and learners leave with tools that can be applied immediately.
لمن صُمم
الجمهور المستهدف
- Key Account Managers
- Professionals in adjacent roles who contribute to Enterprise Value Builder
- Teams seeking a common, practical standard for workplace application
إثبات القدرة
ما يتم تقييمه وما يغادر به المشارك
تجمع التجربة بين دليل الأداء ومخرجات قابلة للاستخدام بعد البرنامج.
- Short pre-learning diagnostic to establish baseline confidence and knowledge
- Scenario-based knowledge checks with feedback
- A compliant field simulation and application assignment assessed against observable criteria
- Applied output or capstone reviewed with a competency-based rubric
- Post-learning reflection and workplace application commitment
- Compliant field, account, brand, access or learning plan
- Observed healthcare stakeholder simulation
- Cross-functional application assignment
- Performance and ethical-practice scorecard
- Capstone focused on advanced field or enterprise capstone
أسئلة شائعة
ما تحتاج معرفته قبل الاستفسار
هل يمكن تقديم البرنامج لمؤسستنا؟+
نعم. يمكن مواءمة الحالات والمهام وسياق الدور ونمط التقديم مع الحفاظ على نتائج الكفاءة الأساسية للبرنامج.
هل البرنامج متاح بالعربية والإنجليزية؟+
يمكن تقديم البرامج بالعربية أو الإنجليزية أو باللغتين، وتظهر اللغة المؤكدة في كل طرح معتمد.
كيف يتم تقييم التعلم؟+
قد يشمل التقييم اختبارات معرفية وممارسة ملاحظة وقرارات حالات ومنتجات عمل ومهامًا تطبيقية ومشروعًا ختاميًا.
هل أحصل على شهادة؟+
يحصل المشاركون الذين يستوفون متطلبات الحضور والتقييم المعتمدة على الشهادة المحددة في طرح البرنامج، ولا تظهر الساعات المهنية إلا بعد التحقق.
خطوتك التالية
اسأل عن البرنامج وصيغة التقديم المناسبة
شاركنا الجمهور والسياق والنتيجة المطلوبة، وسيتواصل معك فريق ليرنوفا.