برنامج من كتالوج ليرنوفا
المبيعات وتجربة العملاءCustomer Relationship Architect
Build Relationships That Build Revenue.
Learnuvaتعلم مصمم للتطبيق
المبيعات وتجربة العملاءRELATIONSHIP MANAGEMENTRelationship Builder
نظرة عامة
Build Relationships That Build Revenue.
Customer Relationship Architect is an applied sales & customer excellence program designed for sales, service and customer-facing professionals who need to strengthen relationship management. It converts the S.T.A.R.S. portfolio architecture into observable workplace practice through realistic decisions, tools, feedback and application. Its promise - Build Relationships That Build Revenue - is delivered through evidence of performance rather than attendance alone.
ربط الكفاءات
ما الذي سيظهر بصورة مختلفة في الأداء؟
ترتبط كل نتيجة بسلوك وممارسة ودليل، حتى يكون التقدم واضحًا وقابلًا للمراجعة.
Primary competency domain: RELATIONSHIP MANAGEMENT
Portfolio framework: S.T.A.R.S. - Service, Trust, Adaptability, Relationship, Solution
Target proficiency: Relationship Builder
Observable performance emphasis: Strategic Key Account Planning
Future-focused enabler: ethical judgment, digital fluency and evidence-based application appropriate to the role
نتائج التعلم
من الفهم إلى قرار أو أداة قابلة للتطبيق
أهداف محددة تقود تصميم الوحدات والممارسة والتقييم.
- 01
Apply better account penetration & cross-selling in a role-relevant workplace context.
- 02
Improved customer retention.
- 03
Apply stronger account lifetime value (CLV) in a role-relevant workplace context.
- 04
Explain the concepts, standards and decision criteria underpinning relationship mapping.
- 05
Diagnose a realistic challenge related to strategic key account planning using relevant evidence and stakeholder context.
- 06
Apply practical tools for social intelligence in sales in a realistic workplace scenario.
- 07
Demonstrate effective judgment and behavior when handling influence & communication.
هيكل التعلم
رحلة مترابطة وليست موضوعات منفصلة
كل وحدة تضيف معرفة وممارسة ومخرجًا يبني على ما قبلها.
Module 1 - Relationship Mapping
Commercial teams practice relationship mapping within Customer Relationship Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 2 - Strategic Key Account Planning
Commercial teams practice strategic key account planning within Customer Relationship Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 3 - Social Intelligence in Sales
Commercial teams practice social intelligence in sales within Customer Relationship Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 4 - Influence & Communication
Commercial teams practice influence & communication within Customer Relationship Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 5 - Client Retention Strategies
Commercial teams practice client retention strategies within Customer Relationship Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 6 - Field application challenge
Commercial teams practice field application challenge within Customer Relationship Architect through customer cases, conversation practice and field transfer. The module ends with a usable artifact or documented behavior to carry into the capstone.
كيف تتعلم
ممارسة مصممة لنقل التعلم
Customer scenarios, role-plays, call and meeting practice, account planning, feedback and field application. Each learning objective is mapped to an observable behavior, a practice activity and a defined evidence source. Facilitators use structured feedback and learners leave with tools that can be applied immediately.
لمن صُمم
الجمهور المستهدف
- Sales, service and customer-facing professionals
- Account managers and team leaders
- Commercial enablement and customer-experience teams
إثبات القدرة
ما يتم تقييمه وما يغادر به المشارك
تجمع التجربة بين دليل الأداء ومخرجات قابلة للاستخدام بعد البرنامج.
- Short pre-learning diagnostic to establish baseline confidence and knowledge
- Scenario-based knowledge checks with feedback
- A observed customer or sales simulation assessed against observable criteria
- Applied output or capstone reviewed with a competency-based rubric
- Post-learning reflection and workplace application commitment
- Customer or account planning tool
- Observed commercial conversation
- Value, service or relationship action plan
- Field-transfer scorecard
- Capstone focused on field application challenge
أسئلة شائعة
ما تحتاج معرفته قبل الاستفسار
هل يمكن تقديم البرنامج لمؤسستنا؟+
نعم. يمكن مواءمة الحالات والمهام وسياق الدور ونمط التقديم مع الحفاظ على نتائج الكفاءة الأساسية للبرنامج.
هل البرنامج متاح بالعربية والإنجليزية؟+
يمكن تقديم البرامج بالعربية أو الإنجليزية أو باللغتين، وتظهر اللغة المؤكدة في كل طرح معتمد.
كيف يتم تقييم التعلم؟+
قد يشمل التقييم اختبارات معرفية وممارسة ملاحظة وقرارات حالات ومنتجات عمل ومهامًا تطبيقية ومشروعًا ختاميًا.
هل أحصل على شهادة؟+
يحصل المشاركون الذين يستوفون متطلبات الحضور والتقييم المعتمدة على الشهادة المحددة في طرح البرنامج، ولا تظهر الساعات المهنية إلا بعد التحقق.
خطوتك التالية
اسأل عن البرنامج وصيغة التقديم المناسبة
شاركنا الجمهور والسياق والنتيجة المطلوبة، وسيتواصل معك فريق ليرنوفا.