برنامج من كتالوج ليرنوفا
التميز التجاري الدوائيPharmaCARE Excellence
Sell with Purpose. Serve with Ethics.
Learnuvaتعلم مصمم للتطبيق
التميز التجاري الدوائيPharmaCARE™Level 2 : Advanced
نظرة عامة
Sell with Purpose. Serve with Ethics.
PharmaCARE Excellence is an applied pharmaceutical commercial excellence program designed for medical sales representatives who need to strengthen pharmacare™. It converts the P.E.A.R.L.-Rx portfolio architecture into observable workplace practice through realistic decisions, tools, feedback and application. Its promise - Sell with Purpose. Serve with Ethics - is delivered through evidence of performance rather than attendance alone.
ربط الكفاءات
ما الذي سيظهر بصورة مختلفة في الأداء؟
ترتبط كل نتيجة بسلوك وممارسة ودليل، حتى يكون التقدم واضحًا وقابلًا للمراجعة.
Primary competency domain: PharmaCARE™
Portfolio framework: P.E.A.R.L.-Rx - Presence, Empathy, Adaptability, Resilience, Listening, Regulatory and ethical adherence
Target proficiency: Level 2 : Advanced
Observable performance emphasis: Pre-call planning and stakeholder insight
Future-focused enabler: ethical judgment, digital fluency and evidence-based application appropriate to the role
نتائج التعلم
من الفهم إلى قرار أو أداة قابلة للتطبيق
أهداف محددة تقود تصميم الوحدات والممارسة والتقييم.
- 01
Explain the concepts, standards and decision criteria underpinning patient-centered and ethical selling.
- 02
Diagnose a realistic challenge related to pre-call planning and stakeholder insight using relevant evidence and stakeholder context.
- 03
Apply practical tools for clinical evidence and needs discovery in a realistic workplace scenario.
- 04
Demonstrate effective judgment and behavior when handling value communication and objection handling.
- 05
Evaluate options, risks and trade-offs connected with complex-case integration, cross-functional influence and performance evidence.
- 06
Design an applied output for advanced field or enterprise capstone and define how success will be reviewed.
هيكل التعلم
رحلة مترابطة وليست موضوعات منفصلة
كل وحدة تضيف معرفة وممارسة ومخرجًا يبني على ما قبلها.
Module 1 - Patient-centered and ethical selling
Participants apply patient-centered and ethical selling within PharmaCARE Excellence through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 2 - Pre-call planning and stakeholder insight
Participants apply pre-call planning and stakeholder insight within PharmaCARE Excellence through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 3 - Clinical evidence and needs discovery
Participants apply clinical evidence and needs discovery within PharmaCARE Excellence through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 4 - Value communication and objection handling
Participants apply value communication and objection handling within PharmaCARE Excellence through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 5 - Complex-case integration, cross-functional influence and performance evidence
Participants apply complex-case integration, cross-functional influence and performance evidence within PharmaCARE Excellence through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
Module 6 - Advanced field or enterprise capstone
Participants apply advanced field or enterprise capstone within PharmaCARE Excellence through ethical and regulatory controls, healthcare scenarios and field evidence. The module ends with a usable artifact or documented behavior to carry into the capstone.
كيف تتعلم
ممارسة مصممة لنقل التعلم
Healthcare-system cases, compliant field simulations, account and brand work, coaching, CRM-linked assignments and evidence-based performance review. Each learning objective is mapped to an observable behavior, a practice activity and a defined evidence source. Facilitators use structured feedback and learners leave with tools that can be applied immediately.
لمن صُمم
الجمهور المستهدف
- Medical Sales Representatives
- Professionals in adjacent roles who contribute to PharmaCARE Excellence
- Teams seeking a common, practical standard for workplace application
إثبات القدرة
ما يتم تقييمه وما يغادر به المشارك
تجمع التجربة بين دليل الأداء ومخرجات قابلة للاستخدام بعد البرنامج.
- Short pre-learning diagnostic to establish baseline confidence and knowledge
- Scenario-based knowledge checks with feedback
- A compliant field simulation and application assignment assessed against observable criteria
- Applied output or capstone reviewed with a competency-based rubric
- Post-learning reflection and workplace application commitment
- Compliant field, account, brand, access or learning plan
- Observed healthcare stakeholder simulation
- Cross-functional application assignment
- Performance and ethical-practice scorecard
- Capstone focused on advanced field or enterprise capstone
أسئلة شائعة
ما تحتاج معرفته قبل الاستفسار
هل يمكن تقديم البرنامج لمؤسستنا؟+
نعم. يمكن مواءمة الحالات والمهام وسياق الدور ونمط التقديم مع الحفاظ على نتائج الكفاءة الأساسية للبرنامج.
هل البرنامج متاح بالعربية والإنجليزية؟+
يمكن تقديم البرامج بالعربية أو الإنجليزية أو باللغتين، وتظهر اللغة المؤكدة في كل طرح معتمد.
كيف يتم تقييم التعلم؟+
قد يشمل التقييم اختبارات معرفية وممارسة ملاحظة وقرارات حالات ومنتجات عمل ومهامًا تطبيقية ومشروعًا ختاميًا.
هل أحصل على شهادة؟+
يحصل المشاركون الذين يستوفون متطلبات الحضور والتقييم المعتمدة على الشهادة المحددة في طرح البرنامج، ولا تظهر الساعات المهنية إلا بعد التحقق.
خطوتك التالية
اسأل عن البرنامج وصيغة التقديم المناسبة
شاركنا الجمهور والسياق والنتيجة المطلوبة، وسيتواصل معك فريق ليرنوفا.